Telling Stories Through Case Studies

Live to Write - Write to Live

If you enjoy helping people tell their stories, case studies might be a good fit for your writing business.

Companies seek professional writers (and pay well) for these effective marketing tools known as case studies.

Basically, case studies tell the story of how a customer decided on, purchased, and is using a particular product (or service) to improve their business.

Case studies can be as short as a few paragraphs (but the shortest I’ve done is 1,200 words), to four or more pages. 

Tasks involved in writing case studies include:

  1. Choosing a niche (medical, manufacturing, and so on), doing some research, and finding a company to work with. LinkedIn is a great tool for finding companies and contacts within those companies. Start with a keyword and then fine-tune the results until you have some companies you are interested in working with and reach out with a letter of introduction.
  2. Getting the…

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